Direct email marketing tool
The software sends customized newsletters / ad mails to opt in mailing lists. Tracks mail opens, forward and links followed. Profiles the data against previous campaign details and known information about the user. Most important in targeting prospects based on interests and responses and helps in cross selling.
What is the relevance? Email is the single most used service on the Net and hence is the cornerstone of any Net related marketing activity. It has also been proven as the most effective direct response tool available online – the ultimate in push marketing vehicle.
Target clients
Opt-In email lists handled by advertising agencies
Promo-mailers / Newsletters from corporate businesses
Dot-com companies sending newsletters
Features
Manage your Data online (Any no of tables, fields..)
Design a campaign
Select Email addresses (even based on previous campaigns like "Send Mails to people who have opened in the first campaign and clicked a link on the second campaign)
Send Mails (at the rate of 40,000 per hour)
Track the Mails opened and Forwarded (Total No as well as individuals)
Track the Links Clicked
Profile the results with the database and obtain a frequency distribution for the fields in your database
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